How to Use
- To calculate ROAS, enter Ad Spend and Ad Revenue. For example, spend 1000 and revenue 3500 returns 350% / 3.5x ROAS.
- To calculate CPA, enter Ad Spend and Conversions / Orders. For example, spend 1000 with 70 conversions returns a CPA of 14.29.
- Add conversions to see AOV. Add clicks as well to calculate CVR and understand how efficiently traffic turns into orders.
- Try the reverse: click "Load example", keep a 1200 budget, enter a Target ROAS of 300% and a Target CPA of 24, and the tool calculates 3600 required revenue with about 50 conversions. Note that this is an ad-side gross revenue calculator, not a net profit model.
Core Features
- Smart Conversion Sync: Connect ad spend, ad revenue, conversions, and clicks in one panel, then calculate ROAS, CPA, AOV, and CVR from any valid campaign mix.
- Target ROAS / CPA Reverse Calculation: Lock your budget and enter a target ROAS to find required revenue, or enter a target CPA to estimate the conversions you need.
- Percentage and Multiplier ROAS: Read ROAS as both a percentage and a multiplier, such as 350% and 3.5x, matching common ad platform reporting habits.
- AOV and CVR in Context: When conversions and clicks are available, the calculator also shows average order value and conversion rate so you can see whether the issue is traffic quality, landing page conversion, or order value.
- Client-Side Campaign Privacy: The tool never connects to your ad account. Spend, revenue, orders, and click data stay in your current browser.
Related Tools
The 2026 FIRE Calculator (Inflation Adjusted). Simulate real purchasing power, analyze retirement savings gaps, and generate a visual wealth roadmap. One-click CSV export for your Excel or Notion finance dashboard. 100% Private, client-side calculation.
Calculate trade position size from account balance, risk %, entry, and stop loss. Runs locally in your browser with no uploads, so you can compare risk scenarios before you trade.
Calculate compound interest from principal, recurring contributions, APY, and time. Visualize principal, interest, and final balance with a local interactive chart.
Use this Loan Calculator / Mortgage Calculator to estimate monthly payment, total interest, and an amortization schedule locally. Enter amount, rate, and term to calculate now with instant charts.
Use this Investment Calculator / ROI Calculator to estimate starting capital, monthly contributions, annual return, and inflation-adjusted results locally. Calculate projected returns with an instant compound interest chart, ROI, and yearly schedule.
Use this APR to APY Calculator to convert between APR and APY locally. Enter a rate, choose compounding frequency, and see the effective interest rate, spread, and frequency comparison instantly.
Use this Profit Margin Calculator to calculate gross profit, Markup, Margin, and selling price locally. Enter cost and price, or cost and target margin, then calculate your margins instantly.
Use this CPM Calculator and CPC Calculator to estimate ad spend, impressions, clicks, CPM, CPC, and CTR locally. Enter budget and target costs to plan campaign scenarios instantly.
Calculation Logic
This tool uses the core formulas behind performance marketing reporting. It is designed for campaign review, budget planning, and target breakdowns.
Core formulas:
ROAS measures gross revenue returned by ad spend. It is not the same as true profit. To understand break-even performance, combine this result with product margin, shipping, taxes, platform fees, refunds, and other operating costs.
FAQ
What is the difference between ROAS and ROI?
ROAS measures direct revenue from ad spend. For example, 1000 in spend and 3500 in revenue is a 3.5x ROAS. ROI includes broader costs such as product cost, shipping, taxes, labor, and fees.
What does 3.0 ROAS mean?
A 3.0x ROAS means every 1 unit of ad spend generated 3 units of attributed revenue. It can also be written as 300% ROAS. It is not the same as net profit because product and fulfillment costs are not deducted.
What is a good ROAS?
It depends on your gross margin. If your margin is 50%, your break-even ROAS is around 2.0x / 200%; lower margins require higher ROAS to stay profitable.
How can I lower CPA?
You can lower CPA by reducing CPC so the same budget buys more clicks, or by improving landing page CVR so the same traffic creates more conversions.
Are my ad revenues saved on your server?
No. All inputs and calculations run locally in your browser. Ad spend, revenue, orders, and clicks are not uploaded.